On June 21, 2022, Fall Guys relaunched as a free-to-play game across PlayStation, Nintendo Switch, Xbox and the Epic Games Store. The surge in players for the title also translated to a surge in viewership on Twitch. For the month of June, Fall Guys reached an average of nearly 1.4M daily signed-in viewers. The only other game to beat that was League of Legends, which is typically one of the most-watched titles on the platform whereas Fall Guys rarely makes it to the top 10. The only game with a higher peak of daily signed-in viewers was Fortnite, which is a perennial chart-topper on Twitch.

Behind every viral success on Twitch are content creators who make it happen. For Fall Guys, the number of channels streaming the game increased from 2.3K to nearly 28K on the day that Fall Guys went free-to-play. It picked up even more steam after that initial jump, averaging 39.4K Twitch channels streaming the title from June 23 until the end of the month. The peak happened the day after the game went free-to-play, with the number of channels streaming Fall Guys reaching nearly 50K.

Understanding the way these viral sensations pick up and eventually fall off is key when trying to reach captivated gaming audiences. Like a content creator, a brand who gets in on a trend at the right time can build a lot of goodwill with an engaged audience.