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Apr 1st, 2022
Demystifying Battle Royale Audiences on Twitch

Each day, over 18 million viewers from around the world visit Twitch to watch gaming video content. Over 7 million, or 1 in 12 Twitch viewers consumed battle royale content between January and February of this year...

Demystifying Battle Royale Audiences on Twitch Report Thumbnail
NFL Players Association Reaches Young Audiences by Teaming up with Twitch Creators Insight Thumbnail
Article
Mar 13th, 2023
NFL Players Association Reaches Young Audiences by Teaming up with Twitch Creators

Reaching a new audience can always be tricky for advertisers, but partnering with a well-known and beloved community can greatly increase the chances of success. Streamer Bowl IV is one example of such a collaboration
Why These Key Non-Gaming Categories on Twitch Are Critical To Reaching Millennial and Gen Z Audiences Insight Thumbnail
Article
Feb 13th, 2023
Why These Key Non-Gaming Categories on Twitch Are Critical To Reaching Millennial and Gen Z Audiences

As Millennial and Gen Z audiences continue to eschew traditional media channels in favor of alternative destinations like Twitch, it’s important for advertisers to adjust their media plans accordingly and capitalize on shifting media consumption trends
Overwatch 2 Finds Broad Appeal Among Twitch Viewers - Top Drivers Behind Week 1 Success Insight Thumbnail
Article
Oct 14th, 2022
Overwatch 2 Finds Broad Appeal Among Twitch Viewers - Top Drivers Behind Week 1 Success

In its first post-release week on Twitch, Overwatch 2 snagged 9M unique viewers across 252K channels on Twitch, who consumed 40M hours of content. What's more, the majority of viewers who tuned in are not just fans of the shooter genre.
Twitch Summer Recap 2022 - Hottest Games, Events and Creators of the Summer Insight Thumbnail
Article
Sep 29th, 2022
Twitch Summer Recap 2022 - Hottest Games, Events and Creators of the Summer

While a quiet season for game releases, summer is a very active time of year for Twitch, from high-stakes championship games to laidback moments shared with a favorite creator. As the summer sun sets, let’s take a look at what made the season so special.
EVO proves that large-scale live esports events lead to sustained post-event engagement Insight Thumbnail
Article
Aug 18th, 2022
EVO proves that large-scale live esports events lead to sustained post-event engagement

The premier fighting game tournament generated a huge engagement spike during EVO while also creating a halo effect of engagement across top title viewership in the following week.
Free-to-Play Sends Fall Guys Back to the Top Insight Thumbnail
Article
Jul 15th, 2022
Free-to-Play Sends Fall Guys Back to the Top

On June 21, 2022, Fall Guys relaunched as a free-to-play game across PlayStation, Nintendo Switch, Xbox and the Epic Games Store. The surge in players for the title also translated to a surge in viewership on Twitch.
Xqcow reached over 1M more Unique Signed-In Viewers than the next highest channel in April Insight Thumbnail
Article
May 13th, 2022
Xqcow reached over 1M more Unique Signed-In Viewers than the next highest channel in April

Xqcow remains at the top of the Twitch charts even when ranked by Unique Signed-In Viewers. Xqcow brought in just over 3.5M Unique Signed-In Viewers for the month of April, nearly triple that of Thegrefg who closes out the Top 10.
Why These 3 Foreign Language Channels Have the Stickiest Audiences on Twitch Insight Thumbnail
Article
Apr 30th, 2022
Why These 3 Foreign Language Channels Have the Stickiest Audiences on Twitch

Despite the fact that Twitch is primarily a destination for English-speaking viewers (2 in 3 channels stream in English), non-English channels cater to many users who crave gaming content...
Creator Highlight: How the race to first place boosted Maximum’s World of Warcraft viewership by 900% Insight Thumbnail
Article
Apr 15th, 2022
Creator Highlight: How the race to first place boosted Maximum’s World of Warcraft viewership by 900%

It's no secret that organized events tend to drive the biggest spikes in viewership on Twitch, with esports leagues like Valorant Champions Tour and Dota Pro Circuit often making a...