Each day, over 18 million viewers from around the world visit Twitch to watch gaming video content. Over 7 million, or 1 in 12 Twitch viewers consumed battle royale content between January and February of this year...
Partnering with content creators on Twitch for charitable causes is an effective way to reach a younger Millennial and Gen Z audience.
Celebrities that have their own brands can use Twitch as an extension of their public personas, streaming gameplay or simply chatting with fans.
Reaching a new audience can always be tricky for advertisers, but partnering with a well-known and beloved community can greatly increase the chances of success. Streamer Bowl IV is one example of such a collaboration
As Millennial and Gen Z audiences continue to eschew traditional media channels in favor of alternative destinations like Twitch, it’s important for advertisers to adjust their media plans accordingly and capitalize on shifting media consumption trends
In its first post-release week on Twitch, Overwatch 2 snagged 9M unique viewers across 252K channels on Twitch, who consumed 40M hours of content. What's more, the majority of viewers who tuned in are not just fans of the shooter genre.
While a quiet season for game releases, summer is a very active time of year for Twitch, from high-stakes championship games to laidback moments shared with a favorite creator. As the summer sun sets, let’s take a look at what made the season so special.
The premier fighting game tournament generated a huge engagement spike during EVO while also creating a halo effect of engagement across top title viewership in the following week.
On June 21, 2022, Fall Guys relaunched as a free-to-play game across PlayStation, Nintendo Switch, Xbox and the Epic Games Store. The surge in players for the title also translated to a surge in viewership on Twitch.
Xqcow remains at the top of the Twitch charts even when ranked by Unique Signed-In Viewers. Xqcow brought in just over 3.5M Unique Signed-In Viewers for the month of April, nearly triple that of Thegrefg who closes out the Top 10.
Despite the fact that Twitch is primarily a destination for English-speaking viewers (2 in 3 channels stream in English), non-English channels cater to many users who crave gaming content...
It's no secret that organized events tend to drive the biggest spikes in viewership on Twitch, with esports leagues like Valorant Champions Tour and Dota Pro Circuit often making a...